Showing posts with label commercialism. Show all posts
Showing posts with label commercialism. Show all posts

Saturday, December 12, 2009

Tiger Woods: A Lesson in Idolatry

The media loves a good scandal, so we shouldn’t be surprised that so much attention has been focused on Tiger Woods’ sexual shenanigans. Add to it the ability to interact online, and the fire continues to be fed, from preaching to off-color jokes to those jaded critics of media overload screaming: “Enough already!”

And questions – lots of them. What will happen to Tiger? Will his wife rewrite their prenup, or just plain leave? What does this say about sports, celebrity, media? More importantly: What does this say about us?

Like all celebrities, Tiger Woods was put up on a pedestal. We didn’t just respect his skill as a golfer, we practically revered him. We made him an idol. When that idol let us down, we tore him down. And, as with all forms of idolatry, we brought ourselves down in the process.

Idolatry to me is not merely the worship of a false god, or putting Creation ahead of the Creator. It is more deeply and profoundly the transposition of means and ends; it is becoming so focused and fixated on the means by which we seek to achieve our highest goals, that we forget those ideal ends themselves.

Tiger Woods is an incredible athlete, both for his talent and his discipline. When we lifted him up as a role model, it was with the hope that our young people would also strive to do the same – to find what they love to do, and develop the discipline to aspire to excellence. Too often, however, we simply admired him rather than aspired for ourselves. One has to wonder if this was the case with the women who became entangled in this mess, not to mention those who enabled Tiger’s destructive course of behavior. Was the idea of being close to Tiger, of being able to satisfy his whims, so powerfully addictive that it became more important than the very principles and values which he seemed to embody?

And what of Tiger himself? Did the adulation of fans, the culture of instant gratification which surrounds so many celebrities, cause him to steer off track? I’m not trying to excuse his behavior, but to understand it. How does a man who learned from his father the discipline necessary to become the youngest Masters winner in history, make such a mess of his personal life?

Idolatry is all too easy, not only for the celebrities who can get whatever (or whomever) they want on a whim, but for all of us caught up in the illusions of our consumer culture. It is, to borrow from Dietrich Bonhoeffer, a form of cheap grace – an illusion that all we aspire for and desire is easily accessible, “sold on the market like cheapjacks’ wares” without considering their true cost.

Tiger Woods had plenty of people around him to encourage, enable and (until now) cover up his indiscretions. Let’s hope he will now surround himself with people who can help him get back on track and heal the damage done to his family. More importantly, let us all strive to find the courage and develop the discipline to deal with the myriad ways in which idolatry has infected our culture and our souls.

Saturday, May 23, 2009

Vexed About Viagra

Every time I see a commercial for Viagra (sildenafil citrate) or other "erectile dysfunction" medications, I grumble. It's not just the side effects and drug interactions, but how the "quick fix" promised by these medications have set back men's sexual health.

Before Pfizer put Viagra on the market, doctors began treatment for erectile dysfunction by determining the cause -- psychological, physiological, or a mix of the two. Often the most common causes are (a) performance anxiety, (b) substance abuse including nicotine, (b) other lifestyle issues such as diet or stress, or (c) diseases affecting blood flow or the nervous system. Since most of these cause being treatable, that means that lots of cases of erectile dysfunction can be successfully treated, and even cured, without the need for special medications. One physician I'm acquainted with informed me that the top three prescriptions he'd give for erectile dysfunction were aerobic exercise, cut back on booze, and quit smoking.

Viagra originally was being developed as a possible treatment for high blood pressure and angina. Wasn't successful for that, but it was found to help men obtain and maintain erections where other treatments had not worked, due to irreversible nerve or blood vessel damage. Prior to that, there weren't many options for such cases. So, given the choice between having an implant put in surgically, or simply taking a pill ... well, you get the idea.

Problem is that Viagra became so successful -- especially with Pfizer's marketing campaign -- that pretty soon it became the treatment of choice. But what about the other treatment options? Well, why bother with changing your lifestyle or treating other underlying causes, when all you have to do is pop a pill? And with the Internet providing Viagra from overseas, without a prescription, why bother even seeing a doctor?

So you can see why I grumble. Too many men are getting these medications, without regard for what's causing their problems in the first place -- kind of like treating every overweight person with diet pills. A good parallel, hm?

The more I read about erectile dysfunction, the more I see it as a symptom more than as a disease unto itself. Likewise it seems this rush to treat so many of our problems with a quick fix -- whether in pill form or some other manifestation -- is part of a larger spiritual problem. We live in a consumer culture which tells us in so many ways that all our troubles can be solved by just buying the right kind of stuff.

Even religious leaders have fallen prey to this idolatry. How many ministries offer "free gifts" in exchange for a donation -- essentially selling stuff to raise money? How many "abstinence-only" programs have been packaged and marketed to schools nationwide, promising a quick fix to the problems of teen pregnancy and STDs? How many congregations focus on "growth plans" like they were a business needing to recruit new customers?

And how strange that both sexuality and spirituality are linked to something priceless which our world needs so much: Love. Think of the world we could create if we closed our wallets and purses, and opened our hearts and minds.